At the core of the "House of Villeroy & Boch" room concept presentations is the division into stylistic realms or home worlds. Four lifestyles, which are tailored to the four currently most important worlds of style, are presented here in a detailed and tangible way. 

"Classic" comprises products for people who want timelessly elegant furnishings that are aligned with traditional designs and values, while products in the "Country" collection have a natural feel – modern country cottage style. "Easy" is designed to be uncomplicated, youthful and practical, whereas "Metropolitan" appeals to those who prefer a deliberately reduced, simple, urbane style of life and furnishings. The lifestyles at Villeroy & Boch apply to all product segments (tableware, tiles, sanitary ware, accessories etc.)