"All our strength in one brand" is the core statement of the strategy with which we are facing the challenges of the market situation and competition in the new millennium. In demand is the leadership and appeal of the major brands, to which Villeroy & Boch belongs with a brand awareness level of over 70 %. The Villeroy & Boch brand is characterised by credibility, quality, image, competence, elegance, harmony, design and lifestyle, as well as internationality, innovation and tradition. The "House of Villeroy & Boch“ outlets allow the customer to experience all this first hand.