• Five values that make up the corporate philosophy at Villeroy & Boch
• Fundamental change from a product-oriented ceramics company to a modern lifestyle brand
• Wide-ranging implementation of the "House of Villeroy & Boch concept"
• We are striving towards design leadership and want to be among the three most important brands within the rest of Europe in all three divisions.
• Diversification strategy in the Bathroom and Wellness Division 
• Innovation campaign for products and technology
• Strategy of the Bathroom and Wellness, Tile and Tableware Divisions
• Villeroy & Boch in figures

 

 

 

With its new strategic orientation Villeroy & Boch is striving to become the leading lifestyle brand for interior furnishings. End customers as well as architects will be offered complete solutions for design and decoration under the heading "The House of Villeroy & Boch": the "well-laid table", "single-source bathroom", and "tile for living-areas and the construction-project sector". The vision is that Villeroy & Boch will become the leading European lifestyle brand for the home.