Villeroy & Boch at Ambiente 2009: Rêve en fleur
Classic "Country" Collection Filled with Romantic and Nostalgia –
"Rêve en fleur" with emotional pattern for a cosy home environment
For several years now, modernity, purism and flamboyance have been the strong trends in the area of interior design. Reduced shapes and simple designs are even offered increasingly in the "Country" lifestyle segment, which is inspired by the harmony present in Nature and country life. Villeroy & Boch is also extremely successful in this "Modern Country" segment with its "Urban Nature" and "New Cottage" tableware series.
Parallel to this development, the company has been actively producing tableware in the more traditional, timelessly-classical "Country" segment with unbroken success for decades. With its "Rêve en fleur" series, Villeroy & Boch is presenting a new, emotional tableware pattern which places special emphasis on romanticism and nostalgia. In so doing, "Rêve en fleur" takes up the great tradition of nature themes and at the same time completes the spectrum of colours in the traditional "Country" segment. While "French Garden" presents the colours yellow and green, and "Cottage" is characterised by shades of red and blue, "Rêve en fleur" is positioned in the green and blue colour spectrum.
"Rêve en fleur" is rendered on high-quality fine china on the successful Louis XIV form. This new pattern has a subtle rustic touch and acquires its cheerful appearance from the use of fresh, light colours. The main line's central motif is a tulip bloom, designed with an extremely natural appearance, lots of detail and small coloured features, which lend the flowers a particular depth, while latticework is the pattern displayed on the plate rim. In addition, there is a choice of two secondary lines for dinner plates, soup, breakfast and bread plates. These are either a plain-coloured background with a brush-stroke look or yellow tulips and blue primula presented as scatter motifs.
Not only those with a weakness for romantic and nostalgia who want to furnish their home in a traditional, cosy style will be taken with "Rêve en fleur". Anyone who appreciates a mixture of styles will be able to introduce appealing features into their home environment with this new tableware series.
Product Information:
· fine china
· decorated using a lithographic technique
· dishwasher safe
· microwave safe
Your Press Contact:
Rita Schwaab
Product Press and Public Relations
Tel.: 0 68 64 – 81 27 17
e-mail: schwaab.rita@villeroy-boch.com