Villeroy & Boch Hotel & Restaurant Division: Urban Nature
"Urban Nature" – innovative tableware reflecting the nature trend
"Forwards to Nature" – is the inspiring motto of the megatrend for economic and social change. Ecological awareness is more pronounced than ever: organic products are booming, outdoor activities are "in" and traditional values, such as authenticity and honesty, are acquiring a completely new status in the framework of sustainability and durability. Natural things are virtually idealised.
With its "Urban Nature" series, Villeroy & Boch's Hotel & Restaurant Division is presenting an innovative tableware concept which offers a casual, yet equally stylish and emotional interpretation of the "Nature and Naturalness" theme for the Hotel and Catering Sector. The reason: the new pleasure factors are setting the trend here too. Guests want places where they can experience an atmosphere of well being and "feel good hospitality" – not only in major cities.
"Urban Nature" is based on the characteristic design theme "inspired by nature". Following on from "HotWave", "Dune" and "Flow", "Urban Nature" is, so to speak, the highlight of this new trend. Its sensuous use of forms is derived from Nature and country utensils, for example wooden water troughs, yet at the same time, the series is both practical and multifunctional.
New Dimensions (Not Only) on the Table
"Urban Nature" introduces new dimensions into the areas of design and hospitality. The "Urban Nature" tableware has been designed as an emphatically plain white hotel series which is available in an extremely wide range of articles. Achieving a balance between familiar elements and an extraordinary table design, harmonious forms characterise the stylish beauty of this series. At the same time, well-known items of tableware – such as gently-contoured rectangular-shaped cups and various sizes of plate and platter – act as a counterbalance to such highly-effective articles as the elegant tableware bridge. This bridge enables links to be formed between different tableware items and in so doing, introduces a new kind of vertical dimension to the table layout. New possibilities are opened up to the chef, allowing him to raise his creation "to the heights". What's more, the bridge is a real eye-catcher – not only on the table, but also at the reception or in the lounge area where it can be used, for example, to present fruit or confectionery.
Modern tableware shapes with an innovative character make it possible to introduce a new stylish beauty to creative food arrangements. Individual theme presentations can also be realised using the multifunctional serving items, such as serving platters, snack boats, small dip dishes and party plates in many different sizes. And these possibilities are available around the clock, because "Urban Nature" is a real 24-hour tableware series. Whether breakfast or brunch, lunch, dinner or a buffet, "Urban Nature" covers the whole spectrum of tableware required and can be employed just as easily in the gourmet-cuisine sector as in the latest trend-catering sector. It always fits harmoniously into the style of the respective restaurant.
The great potential of "Urban Nature" is opened up by combining its various items. This new tableware series offers every design alternative – from simple, basic elements, through to ambitious, dramatic multi-level table creations.
For further information please contact:
Kristina Schulz
International PR Manager
Tel: 00 49 (0) 68 64 - 81 13 44
E-Mail: schulz.kristina@villeroy-boch.com
Or:
Simone Kempf
International PR Manager
Tel: 00 49 (0) 68 64 - 81 21 10
E-Mail: kempf.simone@villeroy-boch.com