"The House of Villeroy & Boch" enables us to offer style guidelines and stimuli for purchase decisions. It is one of the most significant innovations in the field of marketing, as it forms the basis of a totally new type of presentation. Products from all lifestyles are presented with a pronounced emotional appeal in realistic room settings. At the same time, these products are appealingly coordinated with each other in terms of colour, pattern and style, making it possible to create a wealth of individual variations.