"Every strength in one brand". This is the strategy with which we are addressing the challenges of the market and the competitive situation in the new millennium centres on the strength of our brand. Today’s market calls for the leadership and appeal of major brands, which include Villeroy and Boch with a brand awareness level of more than 70 per cent.

Credibility, quality, image, competence, elegance, harmony, design and lifestyle are the defining characteristics of the Villeroy & Boch brand. The modernness of our highly traditional brand is based on innovative achievements in all Divisions in the areas of technology and design. This modernness can be experienced first hand in "My House of Villeroy & Boch" shops.